Consumer expectations are continuing to evolve when it comes to the beverage segment, and operators who are willing to consider new ideas can ultimately profit from these changes. As in many other areas of foodservice, lines are blurring when it comes to what defines one type of operation versus another, and the same can be said of beverages.

Are you a business owner or manager looking to break into the nitro cold brew trend? Not only is coffee one of the most frequently consumed beverages, but it's a worldwide treat. From coffee bars to restaurants, and even to local grocery stores, you're able to find cold brew. It can be made fresh or purchased in cans and bottles to enjoy later, but it's something every coffee lover is seeking out. There's something about the velvety texture that makes it all more enjoyable for coffee consumers. Plus, the lengthy process of crafting each drink is pretty unique.

Big systems run quietly in the background of every growing company, and Eaton Marketing is continuing to invest in making those systems stronger. That is where Jeremy Musok, Eaton’s new Director of Salesforce, steps in. Jeremy took an unconventional route to the role, starting in construction management and overseeing major projects before shifting into Salesforce development. That mix of project leadership and technical curiosity now helps power the systems that support Eaton’s next phase of growth.