Consumer expectations are continuing to evolve when it comes to the beverage segment, and operators who are willing to consider new ideas can ultimately profit from these changes. As in many other areas of foodservice, lines are blurring when it comes to what defines one type of operation versus another, and the same can be said of beverages.

Are you a business owner or manager looking to break into the nitro cold brew trend? Not only is coffee one of the most frequently consumed beverages, but it's a worldwide treat. From coffee bars to restaurants, and even to local grocery stores, you're able to find cold brew. It can be made fresh or purchased in cans and bottles to enjoy later, but it's something every coffee lover is seeking out. There's something about the velvety texture that makes it all more enjoyable for coffee consumers. Plus, the lengthy process of crafting each drink is pretty unique.

Great manufacturer's reps run on relationships, built quietly over years of knowing what the other side actually needs. That is where Scott Peeler, one of Eaton's newest additions to the sales team, steps in. Scott took a long road to the role, spending 26 years in equipment and supplies distribution as a senior manager before crossing over to the rep side. That mix of distributor insight and sales experience now helps strengthen the relationships that support Eaton's next phase of growth.

We sat down with Scott to learn a little more about his background and what attracted him to Eaton Marketing. Learn a little more about what he looks for in a work environment and the best piece of advice anyone has given him.